代写Business Statistics: Case Assignment

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Hand out: Week 23 (29/1/2024)


Business Statistics: Case Assignment



This is an individual assignment.


Assume that you were working in a marketing research company, you needed to persuade your clients to conduct a new research project for their companies or organisations. Now, you were trying to kick off a research project for Hong Kong Institute of Vocational Education (Campus*), one of your most important clients, to buy your research idea.


Proposal (5% of total module mark)


Your task is to decide the research topic you want to propose to Hong Kong Institute of Vocational Education (Campus*).


You are requested to state the following details in the Project Proposal Form:


(i) The Project Title;


(ii) Project Objectives;


(iii) Target population – explain why this group of people is identified as the target population of the study;


(iv) Sampling method – explain why the proposed sampling method is the most appropriate one for the study, and illustrate the sampling procedure clearly;


(v) Sample size;


(vi) Sampling procedure – how the samples are selected and collected;


(vii) Survey method – explain why the proposed survey method is the most appropriate one for the study, and illustrate the survey procedure clearly; and



(viii) Questionnaire which should include the following:


a. the objectives of the questionnaire survey;


b. 10 to 12 questions only;


c. questions to collect data in at least 3 different levels: nominal, ordinal, interval and ratio;


d. at least 3 different types of questions: multiple-choice, text, rating, ranking, date and Likert;


e. open-ended questions are optional.


Submit the proposal to your tutor on or before 5: 00 pm, 1 Mar 2024 in week 27.


Late submission penalties are imposed as:


One day late


20% of total marks will be deducted


Two days late


50% of total marks will be deducted


Three days late


No marks will be awarded


Marking Scheme for

Business Statistics: Case Assignment (2023/24)


Marks should be awarded based on the following guidelines:


Stage 1: Proposal Stage (40%)


Criteria


Proposed Title


(2%)


originality and applicability


Objectives


(5%)


clearly define the objectives of the study


why, what, when, where, who


Population definition


(3%)


the population definition fit to the research aim defined


Sampling method selection


(5%)


clear explanation on why the sampling method is selected, and why not the others.


clarity of the sampling design illustration


Survey method selection


(5%)


clear explanation on why the survey method is selected, and why not the others


clarity of the survey design and procedure illustration


Questionnaire*


(20%)


follow the 6 points in designing questionnaire


logical flow of questions


questions designed fulfil the need for the objectives of the study


questions are designed to collect data in different levels


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