代做PRL 60304 / PRL 61304 PUBLICITY & MEDIA RELATIONS代写Java程序

MODULE TITLE:

PUBLICITY & MEDIA RELATIONS

MODULE CODE:

PRL 60304 / PRL 61304

SEPTEMBER 2025 SEMESTER

MODULE INFORMATION

OVERVIEW:

Module Name: PUBLICITY AND MEDIA RELATIONS

Module Code: PRL60304 / PRL61304

Synopsis:

The module outlines the role of a public relations practitioner as a media relations strategist within an organization. Students are introduced to the fundamentals of media practice, various media relations techniques, methods of evaluating publicity outcomes, and the different types of publicity collaterals used for the press.

The learning and teaching approach combines face-to-face lectures with a blend of online and practical tutorial activities, where students engage in role play, case study analysis, and group presentations. Regular review and feedback sessions are conducted to help students monitor their progress and assess their level of attainment of the module learning outcomes.

The assessment for the module consists of three components: one group assessment, one individual assessment, and a quiz. The main group assessment requires students to work collaboratively as a PR agency to conceptualize a comprehensive publicity and media relations campaign for a prospective client, based on scenarios provided by the lecturer.

Name(s) of academic staff teaching the module, module leader and staff email:

Staff teaching the module: NUR SYAHIDATUL IDANY BINTI ABDUL GHANI

Year-level: 2

Semester Offered: March (Long) / August (Long)

Credit Value: 4

Pre-requisite:

Co-requisite: NIL

Anti-requisite: NIL

School offering the module: School of Media and Communication, Faculty of Social Media and Leisure Management

Module offered as: Common Core / Primary Major / Minor / Free Elective / Second Major / Extension

Programme Name: Bachelor of Mass Communication (Hons) / Bachelor of Mass Communication (Hons) in Public Relations and Marketing / Bachelor of Mass Communication (Hons) in Public Relations and Event Management

Domain Name (for free electives only): Arts, Humanities and Social Sciences

TEACHING, LEARNING AND ASSESSMENT

Description of assessment components:

Assessment Task	Weight	Module Learning Outcomes Assessed	Programme Learning Outcome	Due Date
Assessment Task 1: Media Monitoring Analysis (Individual Assignment Report) Assessment Task 2: Individual Quiz	30% 10%	MLO1 MLO2	1,2	Week 10 Week 7
Assessment Task 3: Publicity & Media Relations Campaign (Group Assignment Report) – Week 11 (Group Presentation) – Week 13	60%	MLO3 MLO4	4,5	Week 11