代做MGF5600 INDIVIDUAL REPORT代写Java编程
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You are required to write a report on one of the following innovative firms:
1. Spotify
2. Shopify
3. TikTok
4. DJI
5. Pinduoduo
6. Bumble OR Hinge.
The report will answer: What will it take for this innovator to continue its success?
Important Notes.
1. We note that these reports focus on the innovator company rather than the
innovation. We make this choice because there is much more data about these public companies than there is about specific innovations. But you cannot write the report on holding companies (e.g., Tencent or Alibaba) with many innovations.
2. If you select TikTok, you will focus on TikTok (outside China) as the innovation, NOT Douyin (within China).
3. You should determine what it will take for the innovator to succeed in the future.
a. Should the innovator continue what they are doing?
b. Is this insufficient? What else is required?
4. The report should only touch on what has made the innovator successful in the past, not what it should do in the future.
5. Your conclusions and recommendations should be based on your analysis which in turn should be based on the information taught in the course content.
OBJECTIVE AND OUTLINE OF REPORT.
Your objective is to convince us that you know what it will take for the innovation that you are studying to be successful with succinct and clear reasons ‘why’ and actions ‘how’ . You will use the business model canvas as an analytical framework to establish the why and the how. NOTE: THE OBJECTIVE IS NOT TO DESCRIBE THE CURRENT INNOVATION.
The following presents a general outline and then applies it to the innovation “Go-Jek.” Please note that these notes are only illustrative, and not intended to represent best content or practice.
GENERAL OUTLINE: YOU MUST ADDRESS EACH OF THESE ISSUES
(i) It would be best if you started with a brief outline of the innovation. Because the innovation is well known, don’t spend more than a paragraph on this.
(ii) What are the core factors that explain the prospective success of the
innovation? These factors must be linked to the business model canvas. It would be best to invoke the value proposition and customer segment in these conclusions.
(iii) It would help if you turned to the value proposition and the customer
segment it targets. In this section, you must substantiate the basis for the proposed value proposition and target customer. You must include an analytical framework for the value proposition (e.g. the value proposition canvas or the value line approach) and substantiate the customer segment. The framework must seek to clarify the next best/most competitive customer solution/offering. It must also seek to quantify how much value accrues to the customer per dimension of value.
(iv) You must then clarify how the value proposition will be delivered through the delivery channels and how the customer relationship will be built.
(v) You must identify at least three core activities, capabilities, or resources, including leadership and management, required to successfully deliver the value proposition.
(vi) You must be clear about the relationships that will need to be established with key suppliers of capital, customers or those who control essential resources and capabilities (e.g. Spotify’s relationship with providers of music).
(vii) You must state logic and a point of view about what it will take for the
innovation to generate significant cash flow. This should focus on managing the costs of operation and obtaining sufficient customers and revenues to offset the costs. For instance, what are the core costs of operation at TikTok, how many customers, and what revenue/customer would be required to offset those costs?
Please address the abovementioned issues to avoid points being deducted from the report. Where possible, you should substantiate your claims by reference to sources that you’re using, and those sources will generally be industry and market intelligence rather than academic articles and frameworks (i.e., we know where the business model canvas framework comes from, but we don’t know where you’re getting data from regarding the value proposition). When you present results and conclusions, do not use generic headings (e.g. introduction, conclusion) but use more descriptive titles (like below) that move this from an academic project to statements that are commercially/socially vital.
ILLUSTRATIVE CASE STUDY: GO-JEK
GO-JEK (this is NOT an analysis but a series of fabricated, illustrative and hypothetical statements to guide what the report could look like).
1. Gojek https://www.go-jek.com/ is an Uber-Type Service for Motorbike
Transportation in Indonesia and Beyond
(i) Gojek is owned and controlled by XYZ, and largely driven by founder Nadiem.
(ii) Gojek has three main customer segments: riders and drivers moving across
urban destinations and businesses wanting to move parcels and goods. (iii) Gojek is first mover in this business but faces competition from XYZ.
(iv) Gojek is limited (or not) to motorbikes although it has plans to expand beyond this.
(v) We’ll study what it will take for Gojek to be successful in Indonesia but not elsewhere.
2. Gojek will succeed by providing a convenient and reliable ride sharing service
to working people and small businesses in busy Asian cities with a low cost model but the larger opportunity for the business is Go-Food and Go-Pay.
3. Value Proposition Saves Time and Increases Productivity through
Application to Working People With Income Above XYZ.
(i) Virtually all working Indonesians have smartphones and can freely access the application.
(ii) Working people value convenience conferred by application (anytime,
anywhere pickup) and will pay XYZ for this.
(iii) Working people value reliability (on-time service, quality vehicles, reliable driving, assured pricing) and will pay XYZ for this.
(iv) Working people will pay extra for reliability and convenience. Here analyze cost of service relative to next best competitor, traditional ojek.
(v) Prime markets for Gojek in Indonesia are Jakarta, Surabay, Medan … . Anywhere with population above XYZ.
(vi) Poorer people will tend to prefer cost advantage and flexible negotiations of traditional ojek. Sweet spot for Gojek is working people making more
than XYZ.
(vii) Largest threat to the value proposition is emergence of competitors with low barriers to entry although installed base and good delivery will limit attrition to other
(viii) Value line analysis captures these features.
4. Customer Relationships will be Built with Loyalty Programs and
Knowledge Flowing From Application
5. For Gojek to Realize its Potential, Business Must have One-Click
Application, Honest and Reliable Drivers and Willingness to Build Trust when things go wrong.
6. In Indonesia, Relationships with Layers of Government and Muslim
Communities are Paramount to Gain Local Support.
7. Gojek has Minimal Fixed Costs and can be Profitable with Userbase of XX
Millions.
8. Gojek will face stiff competition for Gofood and Gopay to be successful.
GRADING SHEET FOR REPORT (EACH ITEM WILL CARRY EQUAL WEIGHT)
1. The executive summary was clear (recommendations for how innovation will be
successful). Remember, it is less than 6 points, the executive summary is not the table of contents – it is the synthesis of your conclusions.
2. The report drew insights from the value proposition with an analytical framework (including competitors)
3. The report drew insights about the customer segment with supporting data and why this supports the executive summary
4. The report drew insights about how to manage customer channels and relationships
best and why this supports the executive summary
5. The report drew insights about essential activities and resources and why this supports the executive summary
6. The report drew insights about which partners and key relationships are required and why this supports the executive summary
7. The report was clear about the implications of the costs and why this supports the executive summary
8. The report was clear about the implications of the revenues and why this supports the executive summary
9. The report was well researched and synthesized why the analysis led to the conclusions/executive summary.
10. The report otherwise followed the guidelines specified in the unit guide (e.g., 10
pages, use of Appendices, clear English checked with Grammarly, easy to follow).
• 10% Critical issues facing your innovator TODAY are …
• 15% Recommendations: Xyz innovation will be successful BY … Use CREATE, INCREASE, ELIMINATE, REDUCE
• 10% Value Proposition (A): Success depends on succeeding with customer segments (XYZ) and their jobs to be done (XYZ)
• 10% Value Proposition (b): Our major competitor is ABC, and we will win because …
• 10% Business Model Canvas: Partnerships will support the innovation by …
• 10% Business Model Canvas: Resources will support the value proposition by …
• 10% Business Model Canvas: Activities will support the value proposition by …
• 10% Financials Logic: Why revenues will exceed costs.
15% Next steps for the innovation, CRITICAL focus areas to work on.