代做PU002500 Final Major Project by Dissertation代写Java编程

Unit Assignment

MA Public Relations

Unit: Final Major Project PU002500

Assignment Information

Assignment Title: Final Major Project by Dissertation

Assignment Type: Holistic

Weighting: 100% 60 Credits

Your Assignment

The assessment for this unit is through a single submission accounting for 100% weighting. Assessment will be against the specified marking criteria.

Students have the choice of EITHER:

1.   A traditional written dissertation of 15,000 words on a topic that relates to PR (100% weighting of unit mark) OR

2.   A practice-styled dissertation of 10,000 with a practical artefact-based PR solution (e.g. film, digital content) (100% weighting of unit mark).

This component consists of: EITHER

A 15,000-word traditional dissertation with the following, suggested structure:

Title page – With title and any subtitle of the dissertation, author’s name,student number and title of degree.

Acknowledgements – Brief thankyou section to those who have helped you along the way.

Contents page – Full list of contents – usually chapter headings and subsection headings. Also includes separate lists of figures and tables.

Abstract –An abstract should describe the whole of the dissertation: its approach, the main literature   and theory used, the methods, important discussions/debates and the main results and conclusions. It should be written in PAST tense. No more than a page.

Introduction – A brief introduction to the dissertation subject area highlighting key issues or reasons for the study and, perhaps, any important areas or approaches not included in the research. Contemporary data and scene setting. This chapter should end with the overall aim of the research, clear statement of research question(s) and list of objectives [primary and secondary].

Literature Review – A thorough, analytical and reflective analysis of the relevant literature. Typically, this starts with literature that sets the context for the study and explains terms and theoretical frameworks    or concepts which are of interest. Several areas of interest maybe explored and their significance to the  topic should be made clear by the author.

Methodology –Some assessment of the possible methods as well as an account and justification of the method(s) chosen. This section will usually include an account of how the data will be gathered including any potential problems or issues. Headings should include: justification of the chosen paradigm [relating to the overall aim of the study]; primary and secondary data collection; sampling; recruitment of respondents; research design and procedures; limitations of the research; validity, objectivity and reliability of the research design.

Findings/Results – The data generated by the above, including any problems arising during data collection. It should be reported as completely and neutrally as possible so that the reader can assess it. In many cases some analysis will have been carried out and this should be made clear.

Analysis/Discussion – The main analysis should be separated out. Further discussion of the data and analysis may be another separate section depending on the nature of the study. The analysis MUST benchmark the primary research findings with the review of the literature – so that the student shows they have reflected upon and thought about the impact of their study on current understanding.

Conclusions and Recommendations – Conclusions should coverall the implications of the study, including those from literature, from a consideration of methods, from data collection and data analysis. A clear summary and insight, an overall conclusion to the research aim and objectives must be given herewith some assessment of the strength of conclusions. Recommendations can be made concerning all aspects of the research and for future research, especially for the industry used for the context of the study.

Appendices, Illustrations, etc. – Any necessary additional information should be placed here, for example, sample questionnaires, topic guides, transcriptions, etc.

References – Full references to every source used, including in-text citations, must be presented

following the Harvard System of referencing. Bibliography [sources read but not cited] may also be included but is not mandatory.

OR

A 10,000-word practice-based dissertation with the following, suggested structure: Title page (please see above)

Acknowledgements (please see above) Contents page (please see above)

Abstract (please see above)

Introduction (please see above)

Literature Review (please see above) Methodology (please see above)

Thematic overview of outputs (based on research findings and analysis) – A summary of the research findings that contextualises the creative solution. The creative solution itself may need to be tested against original aims and objectives depending on what the research aimed to find out.

Creative solution/artefact – The creative solution, e.g., film, photographic execution, viral, digital. Conclusions and Recommendations (please see above)

Appendices, Illustrations, etc. (please see above) References (please see above)

Learning Outcomes

This assignment will be assessed against the four UAL assessment criteria: Enquiry, Knowledge, Communication, and Realisation. See:arts.ac.uk/assessment

On completion of this unit you will be able to:

How the learning outcomes are to be evidenced in this assignment

Show clear links between research aims, outcomes and methodologies employed in your MA project (Realisation).	Producing a logical rationale by evidencing theoretical, conceptual and methodological frameworks via the application of appropriate  structure(s) and content relating to the chosen topic / area(s) of knowledge.
Demonstrate an appropriate contextual review related to your MA project (Enquiry).	Researching, presenting and critiquing multiple sources of data, information and knowledge with   a view to generating a comprehensive discussion / reflection to support research aim / question and   objectives.
Demonstrate the ability to identify and define    issues and provide evidence of using analytical   and evaluation skills throughout the MA project (Enquiry, Realisation).	Generating water-tight arguments through the synthesis and analysis of a wide array of secondary sources, eventually setting the direction for the collection of primary data in order to help contribute to the advancement of existing knowledge.
Evidence originality in the application of knowledge of PR and media models and practice (Knowledge).	Identifying and developing a contemporary view     e.g., ‘model’ on specific issues relating to the wide range of specialisms commonly bundled under the generic ‘public relations’ umbrella.
Show an ability to analyse and utilise research data to synthesisea clear argument (Enquiry,  Communication).	Providing extensive evidence of valid and reliable findings in the specific topic / area(s) of investigation through the application of recognised analytical frameworks to the data collected via tried and tested means.
Demonstrate an ability to synthesise appropriate knowledge and skill to propose satisfactory resolutions of issues in clear conclusions and/or     recommendations (Realisation, Communication).	Arriving at conclusive, symmetric determinations in relation to the research objectives and the research aim / question as initially set, while possibly achieving practical suggestions for the enhancement of ‘public relations’ practice(s).

Costs associated with this Unit & its assessment

Work presented for assessment will be evaluated against unit learning outcomes using UAL’s

Assessment criteria. Increased expenditure on materials to realise your assignment will not equate to increased grades in your assessment.

The college provides abroad range of resources to support your studies and to produce work for assessment. However, the additional costs you might incur whilst studying this unit, depending on personal choice, could include:

•    Materials and associated production & finishing costs;

•    Hiring of additional equipment, venues and other resources;

•    Printing, framing, installation, binding of work; and/or

•   Travel and fees associated with trips & visits or location working.

You can discuss your choices and likely costs with your unit leader prior to starting your work.

Assessment Guidance

•   The UAL Assessment webpage has detailed explanations of the five UAL Assessment Criteria and the University’sassessment policies:arts.ac.uk/assessment

•   The LCC Student Guide to Assessment provides a step-by-step guide to the assessment process at LCC. The guide is in the Moodle site for your course:moodle.arts.ac.uk

•   Guides for online submissions are available in the Moodle site for your course:moodle.arts.ac.uk

•   Guides to Adjusted Assessment can be found on the Disability Service site:Disability Service