代写COMM2283 Foundations of Public Relations Assessment #1 - Stakeholder map代做Statistics统计

COMM2283 Foundations of Public Relations

Assessment #1 - Stakeholder map

Learning outcomes

· Identify and discuss key aspects of the development, and principles and practices, of modern PR.

· Identify and analyse contexts in which PR practitioners operate as well as relevant professional issues.

Assessment Task

You will produce a stakeholder map for a public company. By attending the lectures and tutorials, you will have learned the theory and concepts that will enable you to do this by Week Four. You are encouraged to talk to your tutor about your selection of a suitable public company before starting the assessment.

Your stakeholder map will visually identify a minimum of eight stakeholders in the public company you have selected (and each one identified will be captioned with an explanation of why it is a stakeholder of this company and what type of stakeholder it is).

The map will be accompanied by a 500 word written response to the following two questions:

1. What are stakeholders and what is stakeholder theory?

2. Why is it important for an organisation to identify its stakeholders? What role do they play?

Answer both questions using the academic body of knowledge and reference your response using Harvard referencing. You will be assessed on

Demonstration of capability to identify stakeholders in an organisation (8 marks)

Demonstration of capability to identify tools that the organisation uses to communicate with its stakeholders (6 marks)

Demonstrated understanding and analysis of theories and concepts – including stakeholder theory (6 marks)

Professional presentation of your work, including writing, visualisation, grammar and correct referencing (5 marks)

On the cover page of your assignment, include the following information:

· Your name

· Your student number

· The name and code of the course

· Which assignment you are submitting (ie Assignment 1)

· The name of the public company you have selected

It is expected that you will submit an assignment that has been proofread and does not have any spelling, punctuation or grammatical errors.

This assessment task will contribute to the following learning outcomes:

· Recognise major PR concepts and theories

· Identify key aspects of the development, and principles and practices of modern PR

· Apply a body of theoretical and practical knowledge to a specific challenge

Feedback and grades

Feedback on your assignment and your grade will be released via the Grades item on the left menu approximately 14 days after you submit it.