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ASSIGNMENT GC6393 CREATIVE AND INNOVATIVE THINKING ENTREPRENEURSHIP

INDIVIDUAL ASSIGNMENTS ( 30%)

Report format.

Number of Pages     : Maximum 50 pages including references.

(there is no minimum number of pages, the quality of work is a priority).

Font type and size    : Arial @ Times New Roman, 12 , single spacing.

Submission              : Softcopy (UKMfolio and google drive) -

Harcopy – submit before 2nd  meeting begin.

Contents :

1.        INTRODUCTION TO THE BASIC CONCEPT OF ENTREPRENUERSHIP

1.1           Entrepreneur

1.2           Entrepreneurship

1.3           Entrepreneurial Mindset

2.       CREATIVITY & ENTREPRENEURIAL INNOVATION

2.1           Definition of Creativity & Innovation

2.2           Behavior. and creative thinking

2.3           Creativity Process

2.4           Barriers to creativity

2.5           Innovation and sources of innovation

3.        ENTREPRENEURIAL IDEAS & OPPORTUNITIES

3.1            Definition of Entrepreneurial Ideas and Opportunities

3.2            Four types of opportunities

3.3            Four type of Opportunity Criteria

3.4            Sources of Opportunity

3.5            Market Analyst

-   PESTEC

-   Porter 5 forces

-   SWOT

3.6            The process of identifying opportunities

4.       CONCLUSION.

5.        REFERENCE LIST

6.        RELATED APPENDICES