代做Engineering sustainability management 2023-24调试SPSS

Resit Assignment 2023-24

Individual Report (100%)

Seaborn Cruises is a new UK based entrant to the small ship cruise market. They are planning to launch their ships and cruise packages in 2026.  The company has hired you as a consultant to advise them on how they should align their strategy and operational practices to be sustainable and on how they can use this as a marketing lever to enhance their competitiveness. State any assumptions you make. Marks will be deducted in each part if you do not make your points clearly.

Answer the following specific questions using the template shown below:

1.   What specific sustainability challenges does the company face in the cruise business sector? Your answer should be a list including how you would address each challenge.

2.   What sustainability related regulations will the company need to comply with? Your answer should be a list with your view on the impact this has on the company.

3.   What data reporting will the company need to do and to whom in terms of its sustainability performance? Produce a table with columns: Data to be reported, Who it is reported to, What does the data say?, How frequently will it need reporting, Where within the organisation is the data collected?

4.   Suggest a Mission statement the company could use.

5.   How should the company integrate sustainability into its business culture?

6.   How will the company leverage sustainability to enhance its marketing effectiveness and profitability?

7.   Include an Implementation Project Plan (IPP) from 2024-2026. The project plan should show how you advise the company to  move the organisation from sustainability strategy to implementation. The project plan should  specifically  show  the  actions required to achieve compliance with all relevant Sustainability Related Regulations. Your plan should include a Work Breakdown Structure and a PERT chart highlighting the Critical Path. You should expect to have a minimum of 20 activities in the plan.

Guidelines and tools

1.    In identifying the relevant literature on your selected topic, you can perform. your research inquiry using different search engines, including Google Scholar, Web of Science, Scopus, Science Direct, and York Library databases.

2.    You should aim to include at least 15 key relevant references and use a range of recent and quality sources, most should be from 2022 onwards.

3.    Your answer should not exceed 2500 words in length including your lists but excluding reference list, tables, figures, and appendices.

4.    You are required to present your writing in a structured and logical manner with evidence of sound editing.

5.    Proper referencing using IEEE referencing must be provided.

6.    Marks will be given based on the assessment schemes shown at the end of this document.

Other information:

i.       Guidelines concerning the layout and submission of assignments are given below:

Resit Report on Sustainability

Criteria	Value	Marks	Comments
Specific sustainability challenges	15%
Related regulations	10%
Data reporting	20%
Mission statement	5%
Integration into business culture	10%
Enhancement  of  marketing   effectiveness  and profitability	15%
Implementation Project Plan	25%