代写CCBS4008Introduction to Marketing

THE UNIVERSITY OF HONG KONG

HKU SPACE Community College

2023-24 Semester 2

Introduction to Marketing (CCBS4008)

INDIVIDUAL ASSIGNMENT (10%)

Imagine you are the marketing manager of a company launching a new series of

camping products. The company’s mission is to promote healthy and sustainable living

to their target customers. To be successful, you need to incorporate the concept of ESG

into your marketing strategies. Additionally, you are required to engage and build

profitable relationships with your customers.

Questions

1. Discuss ESG and how you would use the concept to market your products. (50%)

2. Discuss Customer Relationship Management and how you would build profitable

relationships with your customers. (50%)

Please refer to the submission guidelines on the next page,

Individual Assignment\2

Introduction to Marketing

HKU SPACE

SUBMISSION GUIDELINES

Format of your Submission

• Include a cover page with Student Name, Student ID, and Course Name.

• Answer the questions in an essay format with headings, paragraphs, and references.

• Word limit: no more than 1000 words for the whole essay excluding cover page and

references.

• Put down the word count at the end of your essay.

• Typewritten in Times New Roman or Arial, font size 12, 1.5 lines spacing on A4 paper.

Weight of this Assignment

• This assignment contributes 10% to your total course mark.

Due Date

• 3 March 2024

Submission method

• Upload your assignment on SOUL via Turnitin. Make sure you include appropriate

referencing to avoid plagiarism. (Similarity: no more than 15%)

Late Penalty

Unless with valid reasons, penalty will be applied for late submission as below:

Late by Penalty

1 calendar day (24 hours) Marks deducted by 20%

2 calendar days (48 hours) Marks deducted by 50%

3 calendar days (72 hours) or more Marks deducted by 100%