代写07 37283 LM Reputation Management代做Python编程

Assignment Remit

Programme Title	MSc Marketing
Module Title	LM Reputation Management
Module Code	07 37283
Assignment Title	Individual Essay This is a 2000 word written assignment as 50% of the module assessment comprising: A choice from one of 3 written assignments
Level	Masters
Weighting	50%
Due Date & Time	08/08/2024	12pm
Feedback Post Date	06/09/2024
Assignment Format	Essay
Assignment Length	2,000 words
Submission Format	Online		Individual

Assignment: Individual Written Essay. Choose ONE of 3 titles

Choose ONE of the 3 essay titles below for your 2,000 word individual written assignment.

1. Select a recent*or contemporary corporate crisis communications case for a global organisation and analyse how crisis communications was used in an attempt to address the crisis. Identify what the likely objectives were for the crisis communications strategy used in your chosen case, and critically assess whether the communications met those objectives in practice. Where appropriate your analysis should highlight any best practice in successfully managing reputation through crisis communications, and/or identify elements of poor practice where content from corporate crisis communicators worsened the impact of the crisis on reputation. (2,000 words)

             *Please note that case will not be seen as recent if it is more than 5 years old. Your selection of case should include evidence that the crisis caused reputation damage to the organisation or company at the centre of the crisis which required management by use of crisis communications. You are expected to use crisis communications theoretical frameworks in your analysis.

2. First, identify a real contemporary** issue which requires reputation management for an individual organisation or company.  You may build on a case study we considered in class or preferably choose your own multi-national case. Analyse the issue and its reputational threat and then develop an outline communications plan to manage the issue. Using academic theory and frameworks, construct robust argument on why your approach will meet the organisation’s objectives to manage the situation to keep the organisation’s reputation from harm.

** The contemporary issue criteria requires selection of an issue which still requires management, i.e. an unresolved issue. This question requires a situational analysis and clear stakeholder mapping in relation to the issue to prevent it from escalating to a crisis.

3. Identify and analyze an emerging trend in issues which presents a reputational threat to one sector or industry. Evidence your answer with examples of actual current reputational threat to named organisations, or companies within that sector. You should demonstrate the industry wide nature of the issue and evidence why it requires management. Following your analysis, and using appropriate issues and reputation management theory and frameworks, devise a strategy which will meet the overall objective of managing the reputational threat to the sector. Your answer should include identification of key stakeholders and how they may support or negate your strategy.

Module Learning Outcomes:

Module Learning Outcomes:

· Apply reputation management and crisis communications models and theories to deliver appropriate responses to a range of threats to brand or organizational reputation.

· Develop an innovative communication plan which draws from theory to meet objectives of building trust and enhancing or protecting reputation.

· Analyse the ethical challenges and practices as experienced by professional managers of reputation and the impact and influence of organisations’ decisions on reputation.

· Demonstrate ability to communicate persuasively to build or protect reputation both pro-actively and when under the challenge of reputational threat

In this individual 2,000 word assessment the following learning outcomes will be covered:

· Apply reputation management and crisis communications models and theories to deliver appropriate responses to a range of threats to brand or organizational reputation.

·  Develop an innovative communication plan which draws from theory to meet objectives of building trust and enhancing or protecting reputation.

· Analyse the ethical challenges and practices as experienced by professional managers of reputation and the impact and influence of organisations’ decisions on reputation.

Note remaining LO is primarily tested in the other 50% individual assessment

Grading Criteria:

· Addresses the question that was set – including the appropriateness of the chosen campaign/issue.

· Possesses a clear argument – from rationale for the choice of case for your essay, to argument in the analysis of both the case and the communications to manage it. Also, the strength and clarity of argument in analysis

· Makes good use of the evidence – relevant evidence on the organisation, e.g. its alignment between vision, mission, culture and its recent reputation history, also evidence of the chosen case, the use of theoretical frameworks and their correct application.

· Insight and depth of analysis– how is insight into the subject area demonstrated by the student’s analysis. Is the analysis well supported and deep enough?

· Structure – including the way in which structure supports the robustness of the essay and balance of depth of analysis over descriptive content

· Referencing and presentation  - including writing, grammar, and spelling.  Also, how well referenced is the essay? Is it drawing sufficiently from academic references and frameworks and demonstrating a good grasp of knowledge?