代写COM62204 / COM61004 VISUAL COMMUNICATION 代做Python编程

MODULE TITLE: VISUAL COMMUNICATION

MODULE CODE: COM62204 / COM61004

AUGUST 2023 SEMESTER

Module Name: VISUAL COMMUNICATION

Module Code: COM62204 / COM61004

Synopsis: This module emphasizes the basic understanding of visual literacy and communication within the current media industries through the comprehension of design elements and principles. It also focuses on the practical application and ethical considerations of the visual aspect in screen and print based visual communication design. The learning and teaching approach for the module will be computer-lab based, by having students to learn and engage in practical tasks in a computer lab environment. As a result, the lecturer is able to have a good view at students’ learning progress during class so that it aligns with the learning outcomes. Prior to every assignment’s submission, two progression checks are carried out to ensure students are on the right track, this serves as a constant review of their works. This module is supported by a combination of classroom practical learning and online learning. The assignments are designed to enable students to gain the knowledge of visual literacy and communication as well as the practical skills needed to achieve the end product.

Name(s) of academic staff teaching the module, module leader and staff email:

Staff teaching the module:

Module Leader – Tee Meng Wah ([email protected])

Tutor – Tee Meng Wah (fignon.tee @taylors.edu.my)

Year-level: 1

Semester Offered: March (Long) / August (Long)

Credit Value: 4

Pre-requisite:

Co-requisite: Nil

Anti-requisite: Nil

School offering the module: School of Media and Communication, Faculty of Social Media and Leisure Management

Module offered as: Common Core / Primary Major / Minor / Free Elective

Programme Name: Bachelor of Mass Communication (Hons)

Domain Name (for free electives only): N/A

LEARNING OUTCOMES:

Upon completion of the module you should be able to:

Module Learning Outcome		Programme Learning Outcomes	Assessment/s
1	Identify core fundamentals of visual design namely design elements and principles pertaining to visual communication design.	2	3
2	Implement visual design concepts (e.g. colour harmony, principles of typography) in the creation of communication design documents	3	1
3	Demonstrate the theoretical considerations and discussions of visual communication	5	3
4	Apply visual design techniques and conceptualization skills into visual production through the use of industry standard software (i.e. Adobe Illustrator, Adobe Photoshop and Adobe InDesign).	3	2

Transferable Skills:

Skills learned in this module of study which can utilize in other settings. These transferable skills include: MLO1, MLO2, and MLO3

TEACHING, LEARNING AND ASSESSMENT

Description of assessment components:

Assessment Task	Weight	Module Learning Outcomes Assessed	Programme Learning Outcome	Due Date
Assessment 1 – Poster design	30%	2 Implement visual design concepts (e.g. colour harmony, principles of typography) in the creation of communication design documents	3	Wk 7
Assessment 2 – Packaging label design	30%	4 Apply visual design techniques and conceptualization skills into visual production through the use of industry standard software (i.e. Adobe Illustrator, Adobe Photoshop and Adobe InDesign).	3	Wk 14
Assessment 3 – Lab Tests	20%	1 Identify core fundamentals of visual design namely design elements and principles pertaining to visual communication design.	4	Wk 7, 10
	20%	3 Demonstrate the theoretical considerations and discussions of visual communication	5

TAYLOR’S GRADUATE CAPABILITIES

The teaching and learning approach at Taylor’s University is focused on developing the Taylor’s Graduate Capabilities (TGC) in its students; capabilities that encompass the knowledge, cognitive capabilities and soft skills of our graduates. The TGC gives students the edge to start and stay ahead. The TGC ensure that a Taylor’s graduate has proven ability and is capable in the following areas:

1.0 Discipline Specific Knowledge

Ability to demonstrate professional competence, articulate and adapt discipline specific knowledge to novel situations, and be able to contribute from their discipline to interdisciplinary solutions to problems.

2.0 Critical Thinking and Problem Solving Skills

Ability to rationally and critically analyse, synthesize and evaluate evidence to arrive at solutions.

3.0 Lifelong Learning

Ability to adopt flexible and resilient learning methods to continuously learn, unlearn and relearn in a self-regulated manner.

4.0 Communication Skills

Ability to create and deliver messages effectively and sensitively in appropriate contexts and communication styles.

5.0 Personal Competencies

Ability be self-aware and to self-regulate through skilful management of one’s personal goals, intentions, responses and behaviour.

6.0 Social Competencies

Ability to understand the feelings of others, interact positively with them and foster a stable and harmonious relationships.

7.0 Entrepreneurialism

Ability to influence change by being proactive, resourceful and prudent in assuming risk.

8.0 Global Perspective

Ability to see the world as interconnected, seek to understand an individual’s, a society’s, or a culture’s place in it and practice humility.