代做156.338 International Marketing Semester 2 2024 Assignment 1代做Java语言

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156.338 International Marketing - Alany Internal

Semester 2 2024

Assignment 1- International Marketing Research Study

Instruction

The project is an exercise involving the preparation of an international marketing research report for a New Zealand based company. The objective is for you to develop an international research report to launch a new product/service in an international market. This collaborative group assignment is completed in a group of 5 members (compulsory). Groups are required to choose their own topic company and the product/service.

This assignment has two parts. Part A requires you to undertake a comparative study of the marketing enviornment (economic, cultural, political-legal) of two countries and produce a secondary data set presenting information that will be of specific relevance in choosing which of the two countries enter. Part B requires you to make conclusions and recommend which country affords the best opportunity for your product/service.

You will need to identify appropriate secondary data sources (e.g., NZTE, UN, WTO, IMF, journal papers etc) but remember data have to be useful to provide information that will aid interational marketing decision making. Furthermore, trends over recent years will give greater insights than a one-off figure. You should allow for lead times in acquiring data and making evaluation and recommendations.

Your report cannot not exceed 3000 words (absolutely restricted maximum page length, main context only). Word count needs to be placed at the frontpage of the report (main context only). Marks will be deducted from reports exceeding this word limit. This assignment needs to be typewritten. Handwritten assignments are not accepted.

Organize your material well into appropriate sections and subsections, each with a suitable subtitle. The assessment of this report will be judged by how well the information is explored and analyzed. You should avoid merely stating the factual information only without analyzing it.

You are also required to electronically submit (in Word or RTF only) your assignment report via Stream.

Assignment weighting and due date details

This assignment is worth 30% of the final grade.

156.338 INTERNATONAL MARKETING ESSAY

MARKING CRITERIA - SUMMARY

This assignment will be assessed as follows:

MARKING CRITERIA	MAXIMUM MARKS	ALLOCATED MARKS
Part A: Research Undertaken Report demonstrates that the learner has conducted a wide range of research on the topic, including reading around the topic to gather material on all aspects of the subject undertaken.	30
Part A: Analysis Evidence of critical analysis is presented – different perspectives are analysed and evaluated.	30
Part B: Conclusion and Recommendations Conclusion and recommendations are able to be drawn from the analysis and quality of the evidence.	30
Presentation Spelling,grammar, paragraph, referencing, creativity and readability	10
TOTAL	100 marks

(*Note: in the case that individual members’ contribution assessment is needed, 20% of the final market will be allocated to this assessment. Please inform the course coordinator if your group wishes to conduct such an assessment and the related materials will then be provided.)

156338 International Marketing

Assignment 1 Marking Guide

Student Names:

Assessment Criteria

Very poor

Very good

Worth %

Part A: Research Undertaken

Report

demonstrates that the learner has read

very little or

narrow research on the topic and gather shallow material

and information on all aspects of the

subject undertaken.

Report demonstrates that the learner has read a moderate

range of research on the topic and gather moderate material

and information on all aspects of the

subject undertaken.

Report

demonstrates that the learner has read

awide and

complete range of research on the

topic and gather

excellent material and information on all aspects of the

subject undertaken.

Part A: Analysis

Very weak

evidence of critical

analysis is

presented. Very

little evidence on varied perspectives of the subject are

analysed and evaluated.

Moderate evidence of critical analysis is presented. Moderate evidence on varied perspectives of the subject are analysed and evaluated.

Strong and

substantial evidence of critical analysis is presented. Strong and thorough

evidence on varied perspectives of the subject are analysed and evaluated.

Part B: Conclusion &

Recommendations

Weak or no

conclusion &

recommendations are drawn/provided from the analysis

and quality of the evidence.

Moderate and

reasonable

conclusion &

recommendations are drawn/provided from the analysis

and quality of the evidence.

Strong conclusion

& recommendations

with high

implications are drawn/provided from the analysis and quality of the evidence.

Presentation

Large amount

errors in spelling, grammar, and

paragraph. No or

little creativity and poor readability.

Poor sources and

uses of relevant and

good-quality materials.

Has not used APA

referencing correctly

Minor errors in

spelling, grammar, paragraph and

referencing. Good creativity and

readability.

Sufficient uses of relevant and good quality materials. Has used APA

referencing correctly

No errors in

spelling, grammar, and paragraph.

Great creativity and excellent

readability.

Excellent sources

and uses of relevant and good-quality

materials.

Has used APA referencing

correctly