代写MN7032SR Marketing in the Digital World Academic Year 2025/26调试SPSS
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MN7032SR Marketing in the Digital World |
Academic Year 2025/26 AS 2, Individual Written Work with 2,000 (+/-10%) words |
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First Marker: |
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Second Marker: |
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Assessment criteria |
Level of achievement |
1st Marker |
2nd Marker |
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Executive Summary and Recommendations (15 marks) |
An overview of the key points and recommendations of your marketing plan. (15 marks) |
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Set and justify Marketing Objectives (10 marks) |
Provide a SMART marketing Objectives (10 Marks) |
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Positioning strategies given the target audience (15 marks) |
Justify your targeting and positioning strategy using models such as STP (10 marks) Show a positioning map with 5 key competitors (5 marks) |
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Marketing Mix: Product / Service Plan, Distribution Channels, Pricing, Communications. (25 marks) |
Provide a Customer Value Proposition based on STP analysis. (10 marks) Provide recommendations on the marketing mix (4Ps + 3Ps) for ComfortAir Plc. (15 marks) |
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Market Entry Options (15 marks) |
Provide recommendations regarding the market entry strategies (10 marks) A justification of your suggested market entry method (5 marks) |
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Outline Controls and Metrics (10 marks) |
What are the Key Performance Indicators (KPI) would you use? (5 marks) List the key risks and contingency plans (5 marks) |
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Presentation (10 marks) |
Demonstrate professional · academic writing skills, · in-text citation and references (10 marks) |
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Total (100 marks) |
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