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Media and Society (COMU1120)

Course overview

Study period

Semester 2, 2024 (22/07/2024 - 18/11/2024)

Study level

Undergraduate

Location

St Lucia

Attendance mode

In Person

Units

Administrative campus

St Lucia

Coordinating unit

Communication & Arts School

This course is designed to encourage you to examine and critically assess the relationship between the media and society. You will study how media and cultural industries shape our experience of the world. The course examines how media are used to represent the world and exercise power in society. Critical attention is given to the meaning-making, participatory and data-processing capacities of media.

Course requirements

Incompatible

You can't enrol in this course if you've already completed the following:

COMU2233

Timetable

Additional timetable information

Whilst every effort is made to place students in their preferred activity, it is not always possible for a student to be enrolled in their tutorial of choice. If you require assistance, please ensure that you email [email protected] from your UQ student email with:

· Your name

· Your student ID

· The course code

· A list of three tutorial preferences (in order of preference)

· Reason for the change – e.g. timetable clash, elite athlete status, SAP

Teaching staff do not have access to change tutorials or help with timetables; all timetabling changes must be processed through the Timetabling Team.

Aims and outcomes

The course aims to provide you with an understanding of the role media play in society. Specific attention is given to how media are used to exercise power. You will critically examine media institutions, practices and technologies using significant theoretical perspectives from media, communication and cultural studies. You will learn to apply these theoretical concepts in constructing critical arguments. The course will also introduce you to academic research and writing. ﾠ

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Describe the role media plays in society.

LO2.

Interpret how media institutions and technologies are used to exert control.

LO3.

Construct clear, evidence-based arguments.

Assessment

Assessment summary

Category	Assessment task	Weight	Due date
Quiz	Weekly Quizzes · Online	20%	22/07/2024 - 7/10/2024 Quizzes will run in Weeks 1, 2, 3, 5, 6, 7, 8, 9, and 10. Each quiz opens on the Monday morning of that week at 8am, and must be completed by 4pm the following Monday. Once you begin, you will have 10 minutes to complete each quiz. You can only submit each quiz once.
Paper/ Report/ Annotation, Reflection	Media Research Journal	10%	2/09/2024 4:00 pm
Paper/ Report/ Annotation, Role play/ Simulation	Audio Script	30% 1000 words	30/09/2024 4:00 pm
Essay/ Critique	Representation and Power Essay	40% 1500 words	4/11/2024 4:00 pm

Assessment details

Weekly Quizzes

· Online

Mode

Written

Category

Quiz

Weight

20%

Due date

22/07/2024 - 7/10/2024

Quizzes will run in Weeks 1, 2, 3, 5, 6, 7, 8, 9, and 10.

Each quiz opens on the Monday morning of that week at 8am, and must be completed by 4pm the following Monday. Once you begin, you will have 10 minutes to complete each quiz. You can only submit each quiz once.

Learning outcomes

L01, L02

Task description

These are weekly online quizzes (via Blackboard) scheduled throughout the semester, designed to test your understanding of key ideas explored in the seminars and online course materials.

Each quiz is worth five marks. Your best four attempts will be added together to give you a mark out of 20. We encourage you to attempt as many as you can.

You are welcome to use your seminar and reading notes but you are not allowed to work with other students. These quizzes are tests of your own knowledge and understanding of material covered in each week of the course.

Further guidance about how to access and complete these quizzes is available in the Assessment folder on Blackboard. We will also discuss the quizzes in class.

This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Submit via Blackboard.

Deferral or extension

You cannot defer or apply for an extension for this assessment.

Media Research Journal

Mode

Written

Category

Paper/ Report/ Annotation, Reflection

Weight

10%

Due date

2/09/2024 4:00 pm

Learning outcomes

L01, L02

Task description

This piece of assessment will develop and test your capacity to analyse your own use of media, helping you pay attention to the technical, symbolic, and social features of media technologies.

We will provide you with a detailed template and detailed instructions (via Blackboard and UQ Extend) for this task, and in seminars and tutorials we will explore and practice the "walkthrough" as a research method.

Your Media Research Journal then becomes the basis for the second stage of the Walkthrough Project: the Audio Script.

Submission guidelines

Submit via TurnItIn.

TurnItIn Receipts:

Assignments for this course will be submitted electronically via Blackboard and using TurnItIn. Before submitting any assignments for this course you must ensure you have completed UQ's compulsory online Academic Integrity Tutorial.

When you successfully submit your assessment to TurnItIn you will see text confirming your submission is complete, before being redirected to your Assignment inbox. On this page you can:

· View the name of the submitted file

· View date and time of the upload

· Resubmit your paper (if necessary)

· Download your submitted paper

· Download digital receipt.

If you cannot see your submission in your Assignment inbox you should regard your submission as unsuccessful. Students are responsible for retaining evidence of submission by the due date for all assessment items, in the required form. (e.g. screenshot, email, photo, and an unaltered copy of submitted work).

If the submission was not successful:

· Note the error message (preferably take a screenshot).

· Go to your assignment page and see if it is possible to submit again.

· If you cannot submit again email your course coordinator immediately with the assignment attached.

Please visit this webpage for further advice on how to submit your TurnItIn assignment.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 28 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Audio Script

Mode

Written

Category

Paper/ Report/ Annotation, Role play/ Simulation

Weight

30% 1000 words

Due date

30/09/2024 4:00 pm

Learning outcomes

L01, L02, L03

Task description

Write a script. for a short audio story that critically reflects on your media use, based on the findings of your Media Research Journal. The script. will need to consider your media use in relation to key concepts and arguments in the seminars, online materials, and readings for the course.

Word limit: 1,000 words +/- 10%, not including the references list. To be eligible for a passing grade, you must cite at least one academic source. This can include the recommended course text (Carah and Louw, 2021). Other sources can be non-scholarly, such as news reports or feature articles. You must use APA style. referencing and include at least two citations in total.

The assessment will be discussed in detail in seminars and tutorials. There is also extensive advice available on UQ Extend.

Submission guidelines

Submit via TurnItIn.

TurnItIn Receipts:

When you successfully submit your assessment to TurnItIn you will see text confirming your submission is complete, before being redirected to your Assignment inbox. On this page you can:

· View the name of the submitted file

· View date and time of the upload

· Resubmit your paper (if necessary)

· Download your submitted paper

· Download digital receipt.

If the submission was not successful:

· Note the error message (preferably take a screenshot).

· Go to your assignment page and see if it is possible to submit again.

· If you cannot submit again email your course coordinator immediately with the assignment attached.

Please visit this webpage for further advice on how to submit your TurnItIn assignment.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 28 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Representation and Power Essay

Mode

Written

Category

Essay/ Critique

Weight

40% 1500 words

Due date

4/11/2024 4:00 pm

Learning outcomes

L01, L02, L03

Task description

Write a 1,500-word (+/- 10%, not including the references list) essay in response to either of the two following questions:

1. How does representation influence the meaning and legitimacy of Australia Day?

2. How does representation influence the meaning and legitimacy of a national day of your choice? (For example, Independence Day in the United States.)

In answering this question, you should analyse at least three texts produced by one or more groups or individuals engaged in the debate over your chosen national holiday, considering how the texts are designed to either maintain or challenge social consensus. (These do not include academic essays.) You should further analyse how these representations reflect the individual's or group's capacity to exercise power in society, and how effectively that capacity has been used.

Specific advice will be given in seminars, tutorials, and online resources about how you should research, structure, and write your essay.

Your response should:

· Define key terms relevant to your case.

· Make a clear critical argument using appropriate primary texts and academic sources as evidence.

· Cite at least three academic sources

You must reference at least three different academic sources in order to achieve a passing grade. One source can include the recommended course text (Carah and Louw, 2021).

Submission guidelines

Submit via TurnItIn.

TurnItIn Receipts:

When you successfully submit your assessment to TurnItIn you will see text confirming your submission is complete, before being redirected to your Assignment inbox. On this page you can:

· View the name of the submitted file

· View date and time of the upload

· Resubmit your paper (if necessary)

· Download your submitted paper

· Download digital receipt.

If the submission was not successful:

· Note the error message (preferably take a screenshot).

· Go to your assignment page and see if it is possible to submit again.

· If you cannot submit again email your course coordinator immediately with the assignment attached.

Please visit this webpage for further advice on how to submit your TurnItIn assignment.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 28 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade	Cut off Percent	Description
1 (Low Fail)	1 - 24	Absence of evidence of achievement of course learning outcomes.
2 (Fail)	25 - 44	Minimal evidence of achievement of course learning outcomes.
3 (Marginal Fail)	45 - 49	Demonstrated evidence of developing achievement of course learning outcomes
4 (Pass)	50 - 64	Demonstrated evidence of functional achievement of course learning outcomes.
5 (Credit)	65 - 74	Demonstrated evidence of proficient achievement of course learning outcomes.
6 (Distinction)	75 - 84	Demonstrated evidence of advanced achievement of course learning outcomes.
7 (High Distinction)	85 - 100	Demonstrated evidence of exceptional achievement of course learning outcomes.