代写EXMBM522-24C (HAM) Marketing Strategy代写留学生Matlab语言

EXMBM522-24C (HAM)

Marketing Strategy

What this paper is about

This paper has been designed to provide participants with a broad understanding of the basic concepts of marketing and marketing strategy.

Marketing is about understanding and creating customer value, and is at the heart of any successful organisation. Core concepts introduced include the marketing mix, environmental analysis, consumer behaviour, segmentation, target marketing and positioning, brand equity, and an introduction to marketing research. We will build on these concepts as  we uncover the marketing process from the analysis needed to develop marketing strategy, through marketing objectives, to communication objectives and activation.

On completion of the paper, participants will have an understanding of core marketing principles that drive the creation of marketing value in  the modern marketplace.

How this paper will be taught

Delivery Mode

This paper will be offered in a FLEXI format where students can participate on-campus in Hamilton or online via Zoom synchronously. We expect students to participate in all sessions synchronously and some assessments may be scheduled at specific times. You are expected to participate fully in group work and assessments for you to be able to meet the requirements and expectations of this paper. All supportive online resources and class recordings will be available via Moodle.

**If you cannot attend a session due to illness or another legitimate reason, you will be expected to watch the session's recording in your own time. Please note, some in-class activities will not be available after the fact.

Readings are expected to have been completed before each session to enable all students to engage with the learning. Students   are encouraged to express their own experiences, reasoned opinions, and questions for discussion in the class room.

The lecture/work group sessions help:

a) clarify any questions you may have regarding marketing and the paper resources

b) highlight important marketing theories, concepts, issues and practices

c) bring marketing principles to life by using examples.

What you will study

Topic

Introduction / Orientation to Paper

Consumer Behaviour

Segmentation

Targeting

Intro to Brands

Brand Positioning

Brand Management

Special Session TBD

Frameworks for Marketing Strategy

Presentations